http://virtualresults.net Mon, 04 Aug 2008 23:32:10 +0000 http://backend.userland.com/rss092 en One of my newest broker/clients called me the other day and asked me why his salespeople didn't care whether or not they got "their share" of the leads from his newly performing website... "We never got Internet leads before, now we are getting them almost every day... but ... http://virtualresults.net/why-are-web-leads-so-hard-to-close ME:   "If you had a website",  (or more commonly) "If I write you a new site" (or most recently...a lot) If I completely redesigned your crappy Advanced Access (insert ANY template website company name here...)  site, what would you do with it..  WHY DO YOU WANT A NEW WEBSITE.. Realtor:  "Because ... http://virtualresults.net/do-you-need-a-website Over the next few posts I will endevour to bring you some ideas on the VALUE of tracking website analytics that rise well above simply receiving leads...  Now, Receiving leads, or convincing visitors to self identify is first and foremost.  But how about just getting better... How did you get better ... http://virtualresults.net/what-is-the-return-in-roi The Web 2.0 consumer has a short attention span. This we know. But how short? How many times can we expect a searcher to click on a link or page BEFORE he or she gets exactly what they came for… WHAT THEY WERE SEARCHING ... http://virtualresults.net/24 The mantra from Broker to Agent is, "you've got to create an on-line brand..." I think that maybe the Brokers just got frustrated or ran out of ideas,. Maybe they didn't have the time during the "boom" to give better counsel... or perhaps they SIMPLY DON'T UNDERSTAND THE ... http://virtualresults.net/personal-branding-realtors-and-car-salesmen Sometimes a post comes along that I just couldn't agree more. Every paragraph, sentence and syllable. Jim Cronin of the Tomato posted this article entitled "is you website working against your Real Estate career. It is on spot and brilliant. My client/readers will feel this is ... http://virtualresults.net/i-couldnt-of-said-it-better-myself Every Realtor should spend a small portion of their day keeping up with local, regional and National Real Estate news. Your clients and prospects EXPECT you to know the answers. Google Reader is absolutely the best thing since sliced bread for keeping up on your RSS feeds. ... http://virtualresults.net/google-reader-short-cut-keys As I travel to seminars and speak to Realtors , I am running into a problem that I never actually considered. The REASON, I thought, that Realtors (in general) werent effective in realizing income on the Internet was that that they didn't understand how. Understandable. Realtors should be ... http://virtualresults.net/do-realtors-knowwhat-they-dont-know Apparently Google discovered Real Estate Webmasters "contextual linking" program and decided that it was not within the Spirit" of their Search Criteria. Frankly I am a bit surprised. Real Estate Webmaster got a pretty large boost of biz when Advanced Access got an IP level penalty from Yahoo ... http://virtualresults.net/real-estate-webmasters-get-the-google-slapdown I read a lot of blogs. It is where I get most of my info, these days. And, unfortunately when reading 100s of posts a day (almost strictly on Real Estate Marketing) I skim until; I find a MUST READ, and then read. Si Fishkin, Rand Fishkin ... http://virtualresults.net/16