Deliver…or else.

The Web 2.0 consumer has a short attention span. This we know. But how short? How many times can we expect a searcher to click on a link or page BEFORE he or she gets exactly what they came for… WHAT THEY WERE SEARCHING FOR… three, two, one… I think not… Let’s try zero.

One of the great (unplanned) features of the BLOG is the long tail.. Yeah, Yeah, I know. SEO… But this is not about SEO. It is about the most efficient content delivery imaginable… zero click content delivery.

What do you search for and what do you expect to find when get the results. Let’s pretend a search for Large Pink Horse shoes… Okay, go to Google and type it in… What are the results? Let’s see…

Chances are you will get a site that has “large pink horseshoes” in the description… but when you go to the site? all you see is Large Pink Horses…. Wait is there a link to horse shoes? There is a link to the pair of horseshoes that are on the horse in the picture…. But I want all pink horseshoes…..

I am out…

However if I land on a blog post with content about Large Pink Horseshoes, how many clicks away am I now…. Here is the post…. Zero clicks.

Now, here is your challenge… How do you make your Real Estate Website, a zero click website. What are your searchers looking for, and how quickly can you provide it…

Build it and they will come.