Do Realtors Know…What they dont know?
Posted by Jim Marks on February 20, 2008 / Leave a Comment
As I travel to seminars and speak to Realtors , I am running into a problem that I never actually considered. The REASON, I thought, that Realtors (in general) werent effective in realizing income on the Internet was that that they didn’t understand how. Understandable. Realtors should be good at selling houses. Internet marketing is a whole cottage industry away from Real Estate. Perhaps they were trying, but just missing the mark. The actual problem, I now see, is more systemic than that.
Most Realtors dont know what they dont know.
The Idea that a Website is should be built to create REVENUE and not a brand? I didn’t know that.
The concept that I can create a website that APPEALS to my searchers and creates a DESIRE to self-identify? Really, I didnt know.
The theory that I can actually track my visitors progress through my site and see which parts they enjoy and which they dont? and that I should actually build the site THEY WANT? I didn’t know that I didn’t know that, either.
So, lets take the next couple of weeks and set a plan in action to learn what we need to know… and then we will learn that…
Make sense? Who knows…. stayed tuned.
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