It took almost two years and hundreds of hours of research…

By Jim Marks on April 01, 2009

before I finally figured out EXACTLY what it takes to be a Social Media Rockstar.

rockstarNow, I am NOT speaking of the “I followed 5000 people that I know have auto-follow to get a bigger follow base” type of Rockstar..  That would be too easy.  I want to be the “I have 5000 followers that love me, engage me and hang on my every word” type of Social Media Rockstar…” You get it, the “other social media rockstars will fly thousands of miles to attend a conference I am attending…  NOT because I am speaking…but because I am THERE”  Rockstar…  Are you getting my point?  I want to be the “people are SO engaged in my life, they take the time to learn that my wife is awesome too!” Rockstar…  Yes,  I was possessed to become the “I am sooo loved that any charity I touch becomes blessed, just cause I am involved and so incredibly passionate and sincere…”rockstar.

Yeah, thats the type of SM Rockstar I want to be…  So how did I figure it out?  I am tricky…

Step One:  Find someone who IS this type of Rockstar…

Well, I looked, and looked, and looked…  and I found him…  Well, to be honest, he wasn’t actually hiding…  he was freakin’ everywhere…  filling up my facebook, my Twitter, My LinkedIn, Speaking at every RE engagement known to man, etc…(he is a SM Rockstar , after all) but I found him…  My unassuming, social media uber-rockstar patsy to be?

Jeff Turner…alias @ResPres (look at that face?  This is gonna be easy!!)

Step Two: Befriend him (Sh-h-h)

This, surprisingly enough, was not that difficult either.  I emailed Jeff… then Facebook friended him, tweeted a tad…  invited him to lunch under the pretense of “some crazy business idea” and just oozed my self-serving, sucrose-enriched charm…  The funny thing was, it was almost TOO EASY…  It was like Jeff….  ACTUALLY CARED about what I had to say…  no, no… it was much stranger than that…it was as if Jeff actually cared WHO I WAS…  He listened, and engaged me, and respected my opinions, and shared important ideas freely.  He almost made it too easy…

WOW, this guy is goooood…  but I found the chink in his armour…

He was the same way to EVERYBODY…  Nobody can be that interested in everybody… can they?

Step Three:  Learn all his tricks

This is where my plan derailed a bit…  I paid attention, I really did…  but I just couldnt figure him out, what was he hiding?…  how did he do it?…  puzzling.  Then it hit me like a ton of bricks…  This super great guy… This caring, engaging, thoughtful, social, guy…  This killer communicator, charitable, funny, guy…  Yeah, this pensive, warm and downright AFFABLE guy that everyone SHOULD want to communicate and be social with…  HAS A VERY UNIQUE AVATAR!!

jeffturner-avatarHow could I have missed this!!  Could this really be it?  What else could it be?  Let me take inventory one more time…

Is he smarter than me?  Well, probably, but that cant be it..

Is he more successful than me? Well, I think so, but that cant be it either…

Is he better looking than me?  HELL NO!

Nicer, more engaging, thoughtful, caring, INTERESTED…  of course, but who cares.  IT HAS TO BE THE AVATAR!  I ‘VE GOT IT!!

Step Four: Use this new found knowledge to conquer the SM world!!  So, here it is, my fool proof Social Media Strategy.

@jimmarks…  be gone.



Wait…  where are you going…  arent you gonna follow me?   Hello!!  Did you see my AVATAR??  (happy april fools day!)