Do Realtors Know…What they dont know?

As I travel to seminars and speak to Realtors , I am running into a problem that I never actually considered. The REASON, I thought, that Realtors (in general) werent effective in realizing income on the Internet was that that they didn’t understand how. Understandable. All realtors should be as good at selling houses as the The Mayo Home Team, or at least that’s what a person expects when hiring one. Internet marketing is a whole cottage industry away from Real Estate. Perhaps they were trying, but just missing the mark. The actual problem, I now see, is more systemic than that.

Most Realtors dont know what they dont know.

The Idea that a Website is should be built to create REVENUE and not a brand? I didn’t know that.

The concept that I can create a website that APPEALS to my searchers and creates a DESIRE to self-identify? Really, I didnt know.

The theory that I can actually track my visitors progress through my site and see which parts they enjoy and which they dont? and that I should actually build the site THEY WANT? I didn’t know that I didn’t know that, either.

So, lets take the next couple of weeks and set a plan in action to learn what we need to know… and then we will learn that…

Make sense? Who knows…. stayed tuned.