WordPress SEO for Real Estate Websites-Robots.txt

By Jim Marks on March 20, 2009

icon_bigIt seems almost eery that within the week I scheduled to write a post on WordPress SEO about the Robots.txt file,  I get two…not one, but TWO calls from Realtors who just can not figure out why their sites are not ranking as they should. After careful observation, BOTH of them turn out to be robots command issues… Now granted one was an on page robots (no index) issue, but the other was a robots.txt file issue…  Each carry the same message…  HEY GOOGLE, DONT INDEX THIS SITE (PAGE) K? Probably not the message YOU want to send to Google, now is it… So today, we will speak about the robots.txt file…  in a week or so, (probably not next week, as two robots posts in two weeks would even bury my eyelids…) we will talk about robots commands, another sure fire way to increase slightly, or DECREASE GREATLY your SEO. Real estate agencies and realtors can always benefit from being at the top of the search results in both Google and Google Maps. With the help of real estate seo agency here will help place you in front of your real estate clients! So, What Is Robots.txt?

Robots.txt is a text (not html) file you add to you root directory that tells the  Search Engine Spiders which of your pages NOT to visit. Search Engines do not guarantee they will abide by this information, but typically they do.  Most spiders will not go where they are told not to go.  A robots.txt is a strong suggestion to a search engine not to index your page.  However, it is not a rule…  It is a bit like asking someone not to go in a room while you are not home…  the room is unlocked, but you trust they will not. Achieve a better search engine ranking for your business with help from Get The Clicks.

Just as you would not leave VALUABLES in that room, do not PROTECT sensitive information by adding it to your robots.txt file. There are way better ways to secure pages.

The location of robots.txt is very important. Search engines will not search your site for it. They simply scan the main directory and if they don’t find it, they assume that your site does not have a robots.txt file and they proceed to index everything they find. Work with an SEO agency in Vermont to achieve a successful digital marketing plan.

So HOW do you write a Robots,txt file.

Well the simplest way, is to open NOTEPAD and create the file there.  robots.txt is exactly what it says, it is a text file named robots not an HTML file.  So, notepad is the logical choice.

The structure of a robots.txt is pretty simple, but frankly NOT very flexible– it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows:

User-agent:

Disallow:

User-agent” are search engines’ crawlers such as Google Bot or Yahoo and disallow: is a lists of the pages or directories you wish NOT to be indexed. You may also see lines of text proceeded by #.  These are simple comments and intended for human eyes as opposed to the spiders. The professionals from an SEO Agency will make sure your site gets good traffic.

For example, if I did not want the spiders to index my wp-admin page (something I do on all my sites to keep from leaking link-juice to meaningless pages) I would write it this way…

# All user agents are disallowed to see the /wp-admin page

User-agent: *

Disallow: /wp-admin/

The first line is for me, the second states “OK, this is for all spiders and bots” and the third line, “Pretty please, don’t index my logon page.”

The concept and structure of robots.txt is a decade old, and there are plenty of resources, such as http://www.robotstxt.org/ or you can go straight to the Standard for Robot Exclusion

Robots.txt files can get lengthy and the exact syntax, punctuation and SPELLING (most of the errors I see are mis-spelling of user agents, directories or missing colons, slashes, etc.) is of great importance. So be careful…

Here is an example of Virtual Results robots.txt file.

User-agent: * Disallow: /cgi-bin Disallow: /wp-admin Disallow: /wp-includes Disallow: /wp-content/plugins Disallow: /wp-content/cache Disallow: /wp-content/themes Disallow: /trackback Disallow: /comments Disallow: */trackback Disallow: */comments Disallow: /*?* Disallow: /*? Allow: /wp-content/uploads

Dont be totally discouraged if you dont get all of this, as you will have another chance.  In coming weeks, look for my WordPress SEO for Real Estate Websites post on wordpress DUPLICATION,  a pretty large SEO issue with WordPress out of the box.  WIthin this post, we will give tips and tools to use wordpress plugins to create robots.txt to reduce content duplication…

Next time?  Creating Great WordPress titles for SEO

8 Comments on “WordPress SEO for Real Estate Websites-Robots.txt”

  • Leavenworth Real Estate | Geordie Romer March 20th, 2009 3:18 pm

    Jim – Do you think that most agents need to be able to add the robot text files or do you think that a plugin offers an easier tool to do this? Is that the beauty of WP, that we can lean on available plugins and focus on content creation instead of coding?

  • Robert Luna March 20th, 2009 3:56 pm

    Jim, great information i really enjoy these post they are very informative thanks

  • Jim Marks March 21st, 2009 6:16 am

    Geordie,

    Yes, we can USE plugins, but not necessarily rely on them. One of the two aforementioned clients used a plugin and for some unknown reason it put a disallow on the root. Using plugin saves time, but not having the knowledge to check what the plugin is actually doing to your code, costs money…

    The plugin I like for this was written by Yoast, and I will cover it in a future post.

  • Jim Marks March 21st, 2009 6:18 am

    Robert Luna,

    Thanks for Reading… Most of this is for clients, and readers…. Some of it is self admitted “geeking out…”

  • annejaa February 11th, 2010 9:18 pm

    Well that's good informative post.WordPress is perhaps the most popular blogging platform being used and it is one of the easiest way to create a dynamic website that is SEO friendly, easy to monetize and easy to maintain. This makes WordPress one of the best choices for building a profitable website especially for those new webmasters wanting to make money online.
    how to get her back

  • www.zillow.com May 18th, 2010 9:14 pm

    Finally I went to feedburner and saw that my “original feed address” was changed, that’s why it wasn’t updating the feed. Everything is fixed and emails should come straight away to subscribers. I sure hope feedburner will not send all the emails he didn’t sent, and flood everyones email inbox. If it does, sorry for that, but don’t worry, good resources will come straight into http://www.zillow.com your inbox

  • SEOP.com May 27th, 2010 1:01 am

    Thanks for sharing these tips. I can use this to my websites on real estate.

  • vanesa lanteri March 10th, 2012 12:05 pm

    check this article about zillow.com

    http://www.killerstartups.com/User-Gen-Content/zillow-com-all-youll-ever-need-to-know-about-real-estate

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