Sales FAQ: That “Ownership” Thing…

We’ve received a few questions recently from potential clients asking about the “ownership” of a Virtual Results website. The concern is that they will be tied to a hosting provider and fall prey to monthly fees for eternity. Luckily, and purposely, that’s not the case with Virtual Results. We want clients that WANT to be on our platform..not clients tied to monthly contracts or held hostage by inaccessibility to their data.

Here is a layout of the “ownership” of your website so everyone is 100% clear (the answers vary slightly between a full custom and a predesigned):

1. The Domain Name: You own
2. Content: You own all the content you put into the site
3. The design: Full custom: You own. Predesigned: We own.
4. The WordPress instance: Full custom: You own. Predesigned: We own.

In terms of SEO, your domain and your content are your long term assets. Whether you have a full custom or a predesigned, you never have to worry about losing either one of those. As you likely know, WordPress.org is an open source platform. If you ever want to move to another host from one of our predesigned sites, you can export/import your content using standard WordPress functionality and be on your way. Sure, you will have to pay someone for a new design, but the reason we can offer our predesigns at such affordable rates is because there is shared maintenance and design between sites. If you are 100% committed to “owning” your design and the actual underlying WordPress instance, you’ll need to go with a full custom.

Keep in mind that, in order for your website to convert traffic to leads, it needs to have an IDX and other conversion tools. 60-70% of consumers that end up on an agent/broker site are looking for listings. If you don’t give them that functionality? They will bounce and never come back. Regardless of what website provider you work with or even if you build your site yourself (check the ROI before undertaking that), you will have a monthly hosting bill. We know the sum of the parts of our monthly packages purchased separately will be more expensive than buying them as a package from us — and in the process, you get access to our expertise. We think that’s a win-win for everyone involved.

Want to discuss further? Give us a call. 888-99-RESULTS

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